Program: Master Of Business Administration


CODE-MBA 3311 TITLE: STRATEGIC MANAGEMENT
Unit No. Unit Name Page No.
Index - -
Unit-1 Strategic Management: Concepts and Process 01-24
Unit-2 Strategic Analysis of Organizations 25-44
Unit-3 Industry Analysis 43-60
Unit-4 Company Situation Analysis 61-78
Unit-5 Formulation of Competitive Strategies 79-104
Unit-6 Non-Generic Competitive Strategies 105-126
Unit-7 Matching Strategy To Industry and Company Situations 127-148
Unit-8 Strategy Formulation in Diversified Companies 149-176
Unit-9 Strategy Implementation 177-198
Unit-10 Strategy Evaluation 199-208



CODE-MBA 3313 TITLE: MARKETING MANAGEMENT
Unit No. Unit Name Page No.
Index - -
Unit-1 Understanding Marketing Management 1-36
Unit-2 Market Oriented Strategic Planning 37-74
Unit-3 Managing Marketing Information and Measuring Market Demand 75-118
Unit-4 Analyzing Industries and Competitors 119-146
Unit-5 Differentiating and Positioning the Market Offering 147-174
Unit-6 New Product Development 175-204
Unit-7 Managing Life-Cycle Strategies 205-236
Unit-8 Competitive Marketing Strategies 237-268
Unit-9 Managing Product Lines, Brands and Packaging 269-308
Unit-10 Designing Pricing Strategies and Programs 309-340
Unit-11 Designing and Managing Integrating Marketing Communication 341-372
Unit-12 Organizing, Implementing, Evaluating the Marketing Activities 373-402
Unit-13 Social Responsibility of Marketing 403-424
Cases -- 425-458



CODE-MBA 3315 TITLE: OPERATIONS MANAGEMENT
Unit No. Unit Name Page No.
Index - -
Unit-1 Introduction to Operations Management 1-22
Unit-2 Competitiveness and Operations Strategy 23-52
Unit-3 Forecasting 53-90
Unit-4 Performance Measurement 91-112
Unit-5 Manufacture Product Design & Process Selection 113-136
Unit-6 Service Product Design and Process Selection 137-164
Unit-7 Waiting Line Management 165-202
Unit-8 Capacity Planning 203-218
Unit-9 Facility Location 219-240
Unit-10 Facility Layout 241-278
Unit-11 Project Management 279-314
Unit-12 Inventory Control 315-337