Program: Commonwealth Executive MBA/MPA Program


CODE: CORE-1602 TITLE: QUANTITATIVE TECHNIQUES
Module No. Module Name Page No.
Module-1 Mathematical Tools 01-114
Module-2 Statistical Tools and Probability Theory 01-82
Module-3 Spreadsheet Modeling in Management 01-77
Module-4 Modeling in Management 01-85
Module-5 Decision Making, Risk and Challenges 01-66
Module-6 Lecturer Manual 01-151



CODE- CORE 1603 TITLE: MARKETING MANAGEMENT
Unit No. Unit Name Page No.
Index - -
Unit-1 Introduction to marketing 03-12
Unit-2 Marketing in a Developing Economy 13-14
Unit-3 Marketing of Services 25-46
Unit-4 Planning Marketing Mix 47-66
Unit-5 Market Segmentation 67-82
Unit-6 Marketing Organization 83-104
Unit-7 Marketing Research and its Applications 105-132
Unit-8 Determinants of Consumer Behaviour 133-152
Unit-9 Models of Consumer Behaviour 153-168
Unit-10 Indian Consumer Environment 169-186
Unit-11 Product Decisions and Strategies 187-196
Unit-12 Product Life Cycle and New Product Development 197-206
Unit-13 Branding and Packaging Decisions 207-224
Unit-14 Pricing Policies and Practices 225-242
Unit-15 Marketing Communication 243-252
Unit-16 Advertising and Publicity 253-270
Unit-17 Personal selling and Sales Promotion 271-300
Unit-18 Distribution Strategy 301-315
Unit-19 Managing Sales Personnel 316-327
Unit-20 Marketing Public Policies 328-358



CODE: CORE-1604 TITLE: ACCOUNTING AND FINANCE
Module No. Module Name Page No.
Module-1 Unit:1-3 01-69
Module-2 Unit: 4-5 01-45
Module-3 Unit: 6-7 01-51
Module-4 Unit: 8-10 01-67
Module-5 Unit: 11-13 01-68
Module-6 Unit: 14-15 01-53
Module-7 Unit: 16-18 01-70
Module-8 Lecturer Manual 01-179