Program: Master Of Business Administration
| CODE-MBA 3309 TITLE: Management Accounting | ||
| Unit No. | Unit Name | Page No. |
| Index | - | - |
| Unit-01 | Management Accounting - A Perspective | 1-70 |
| Unit-02 | Cost Terms, Concepts and Classifications | 1-22 |
| Unit-03 | System Design-Job Order Costing | 1-38 |
| Unit-04 | System Design - Process Costing | 1-38 |
| Unit-05 | Cost Behavior - Analysis and Use | 1-26 |
| Unit-06 | Cost-Volume-Profit Relationships | 1-40 |
| Unit-07 | Segment Reporting and the Contribution Approach | 1-53 |
| Unit-08 | Profit Planning | 1-10 |
| Unit-09 | Standard Costing | 1-08 |
| Unit-10 | Flexible Budgets and Overhead Variance Analysis | 1-43 |
| Unit-11 | Management Control in Decentralized Organizations | 1-53 |
| Unit-12 | Statement of Changes in Financial Position (SCFP) | 1-75 |
| CODE-MBA 3311 TITLE: STRATEGIC MANAGEMENT | ||
| Unit No. | Unit Name | Page No. |
| Index | - | - |
| Unit-01 | Strategic Management: Concepts and Process | 01-24 |
| Unit-02 | Strategic Analysis of Organizations | 25-44 |
| Unit-03 | Industry Analysis | 43-60 |
| Unit-04 | Company Situation Analysis | 61-78 |
| Unit-05 | Formulation of Competitive Strategies | 79-104 |
| Unit-06 | Non-Generic Competitive Strategies | 105-126 |
| Unit-07 | Matching Strategy To Industry and Company Situations | 127-148 |
| Unit-08 | Strategy Formulation in Diversified Companies | 149-176 |
| Unit-09 | Strategy Implementation | 177-198 |
| Unit-10 | Strategy Evaluation | 199-208 |
| CODE-MBA 3313 TITLE: MARKETING MANAGEMENT | ||
| Unit No. | Unit Name | Page No. |
| Index | - | - |
| Unit-01 | Understanding Marketing Management | 1-36 |
| Unit-02 | Market Oriented Strategic Planning | 37-74 |
| Unit-03 | Managing Marketing Information and Measuring Market Demand | 75-118 |
| Unit-04 | Analyzing Industries and Competitors | 119-146 |
| Unit-05 | Differentiating and Positioning the Market Offering | 147-174 |
| Unit-06 | New Product Development | 175-204 |
| Unit-07 | Managing Life-Cycle Strategies | 205-236 |
| Unit-08 | Competitive Marketing Strategies | 237-268 |
| Unit-09 | Managing Product Lines, Brands and Packaging | 269-308 |
| Unit-10 | Designing Pricing Strategies and Programs | 309-340 |
| Unit-11 | Designing and Managing Integrating Marketing Communication | 341-372 |
| Unit-12 | Organizing, Implementing, Evaluating the Marketing Activities | 373-402 |
| Unit-13 | Social Responsibility of Marketing | 403-424 |
| Cases | -- | 425-458 |
